Marlboro's brand value has been estimated at $39.166 billion, making it the 6th most powerful brand. Marlboro, made by Altria, is the world's best selling cigarette brand. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. Marlboro then suddenly faltered badly in the market till the 1950s, when it made a rollicking comeback following the introduction of a new cowboy image for the brand. Sales skyrocketed by 5,000%. Marlboro with a filtered tip was launched in 1955.
The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant. Altria CEO & chairman is Louis Camilleri.
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